Proton MAIL - Born Private

Privacy used to be a birthright. Now, we're tracked and targeted before we can walk. Born Private was a campaign designed to create the first truly private generation, giving children the chance to grow up online without ever knowing what it felt like to be tracked, hacked or targeted. Alongside the film, we launched an initiative that reserved a private email address for every newborn, held securely until they were old enough to use it.