EA SPORTS FC 27 - The WORLD’s GAME
To launch EA SPORTS FC 27, we set out to prove this franchise was ‘The World’s Game’. We travelled the world to do just that. From Madrid to Paris, Turin to Munich, Vancouver to New York and Sofia, we captured a tribute to every emotion this beloved game has ever made its players feel. What we didn’t expect was for it all to sound eerily like Darude’s Sandstorm.
Featuring Kylian Mbappé, Kenan Yıldız, Alyssa Thompson, Jude Bellingham, Zlatan Ibrahimović, Adetomiwa Edun, Bradley Barcola, Folarin Balogun, Chloe Kelly, Lewis Capaldi, The Sims, Red Bull Racing, KSI, Darude and Lewis Hamilton, this is EA SPORTS FC27: The Word’s Game.
Film
LAUNCH STUNT
Alongside the film and OOH, we wanted to prove the world was playing FC27 in ways we never thought possible. So we took over Times Square, pulling other brands’ billboards into our own to create one enormous, polarising image.
Featuring Caleb Williams, Lewis Hamilton, Lewis Capaldi, The Sims, A Clone Wars Trooper, Alyssa Thompson, Ted Lasso, Kylian Mbappé, Jude Bellingham and the Oregon Duck.
