Ultimate Agency
An elaborate April Fools prank.
Ultimate Agency was a send-up of the Ad Industry, turning the ad game into a fantasy style sports game.
We launched UA is if it were real competition through Campaign Brief on the morning of April 1 and invited punters to sign up.
View the website >
At lunchtime, after a swell of outrage, we revealed that it was a prank.
The gag included fake pr and a fully interactive website which promised the grand prize of a trip to Cannes to the highest scoring fantasy player.